IQ Retail Masterclass: Shoppers - the new cross-channel swimmers
Thursday, 27 June 2013 at 08:30 (BST)
San Francisco, California
London, United Kingdom
Shoppers - the new cross-channel swimmers
For most consumers, shopping across physical, digital, mobile and even social channels is becoming standard behaviour. They swim freely between brands’ e-commerce stores and High Street outlets as if they are single stream.
For the retailers looking to follow that journey, from chat and search through to comparison and purchase, it requires a change in culture, operations and infrastructure. As even brands that were formerly pure-play High Street outlets, such as Morrison’s and Iceland, look to plug in dot.com propositions, the change is clearly a permanent one.
But what does it take to move your store out of a single channel and into this new multi-channel world? In this DataIQ Breakfast Briefing, you can hear from leading brands about the transformation they are undergoing and how they, too, are learning to swim between the channels.
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