*This event is now oversubscribed. Please join our waitlist as more spaces may become available.*

A recent gem within the digital marketing world, content marketing has enjoyed growth greater than any other digital marketing method. But with brands shifting the remains of traditional marketing spend onto digital, is Content Marketing a safe bet for the future?

On November 21st join some of the industry’s leading thinkers to learn about the latest trends in content marketing and join the discussion on its relevance in the future marketing mix. With the panelists well informed yet differing perspectives to the industry, its set to be a great discussion into the true short and long term value of content marketing.

Exploring all areas of content marketing including social media strategy, blogs and SEO, publishing placements and Influencer marketing, we’ll explore whether the increasing consumer awareness that keeps marketers on their toes is a good or bad thing for the industry. Are the short term wins currently being enjoyed in Content Marketing a great way to increase longer term investment or a quick way to burn trust with audiences.

Spaces are limited so secure your space now to enjoy FREE drinks, nibbles and join in the discussion.

The Panel:

Nick is responsible for all EMEA branded distribution at BuzzFeed, and oversees media buying across the region. Alongside this, he is also involved in new product development, and emerging platform partnerships on an international scale. With a focus on driving innovation in the European market, Nick plays a significant role in scaling the BuzzFeed business across EMEA.

Craig is an Account Director at Geometry (agency), primarily working on Diageo's beer portfolio, including Guinness and Hop House 13. What motivates him to get out of bed in the morning is identifying opportunities to influence behaviour and purchase decisions along the consumer journey.

Head of Marketing at Inkpact, mind mapping marketing strategies, community driven campaigns, diving head first into the world of live social interaction.

Mike is the co-founder of Hopper HQ the planning and scheduling tool for Instagram. Mike has over 12 years experience in digital marketing including within an advertising agency and as part of startup studio Turn Partners, co-founding and growing multiple digital businesses such as a leading niche dating business and an influencer marketing agency.