£11.21 – £48.38

"Is Data Killing Creativity?" - The Rupert Smith Memorial Lecture

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Lecture Theatre BSG.27, MMU Business School

Manchester Metropolitan University

All Saints Campus, Oxford Road

Manchester

M15 6BH

United Kingdom

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The Educational Trust are delighted to welcome Hamish Nicklin, Chief Revenue Officer at The Guardian, to speak at their annual fundraising event in November at Manchester Metropolitan University.

Is data killing creativity? How advertising can return to its blockbuster heyday?

Data has proved a double edged sword for advertisers - new technology has promised hyper-targeted, instant tracking of success and for super low prices. But at what cost? Has creativity been sidelined by over-reliance on data? Hamish Nicklin, chief revenues officer at the Guardian explains how human instinct and cultural skills should interplay with the rich mine of data to produce stunning and effective ads and work in synchronicity with a quality media landscape.

Hamish will debate this topic with Paul Cooper, Group Managing Director at Mediacom North and Johnny Hall, CEO of Mobedia. They will create a lively and thought-provoking dialogue that will both inform and stimulate the audience in an event hosted by David Edmundson-Bird from Manchester Metropolitan University.

About Hamish Nicklin

Hamish is Chief Revenue Officer at Guardian News & Media. He is responsible for driving operational and strategic direction across the media, jobs and Labs businesses within Guardian News & Media. He also has responsibility for building long-term, sustainable business relationships directly with clients and agencies across the globe.

Previously, Hamish was at AOL UK where he was the Managing Director where he oversaw business strategy and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro. Before joining AOL, Hamish held the position of Director of Agency Sales at Google UK.

This year, we’re honoured to announce Mediacom North as the Headline sponsor with support from our silver level sponsors: BJL, Regital, Chartered Management Institute, PR Agency Oneand bronze sponsor: Only Marketing Jobs.

About Paul Cooper

Paul joined MediaCom as the Regional Head of Digital UK & Ireland in 2011. He launched MediaCom i-LAB, the digital performance specialist division, in 2012, which he rolled out across all MediaCom UK offices to become the largest digital operation in the UK. Paul is now Group Managing Director, looking after offices in Leeds, Birmingham and Manchester - including recently acquired Code Computerlove. He has overseen the restructure of the agency which has led to a 50% growth in PBT and has seen the agency become the largest billing agency outside London.

About Johnny Hall

Johnny Hall is an industry digital and marketing veteran and the founder and CEO of Mobedia, a highly successful digital innovation agency that creates content, products and experiences, and focuses upon people activation within organisations. Johnny is also Digital Director of Escapology, a leading entertainment provider of escape rooms in the Americas and Digital Director of Osbourne Purdle, a marketing and digital leader in automotive training. Johnny has an array of established clients including Kia, Suzuki, Santander, ASOS, VWoA, Puma, Walgreens Boots Alliance and Aldi.

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What are my transport/parking options for getting to and from the event?

You'll find maps and guides here - http://www2.mmu.ac.uk/travel/manchester/

There is limited on-road parking and multi-story car parking facilities around the Manchester Campus, although spaces are limited and parking charges are expensive.


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Date and Time

Location

Lecture Theatre BSG.27, MMU Business School

Manchester Metropolitan University

All Saints Campus, Oxford Road

Manchester

M15 6BH

United Kingdom

View Map

Refund Policy

No Refunds

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