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Is money the best motivator for a sales team?

Association Of Professional Sales

Wednesday, 9 November 2016 from 08:30 to 11:00 (GMT)

Is money the best motivator for a sales team?

Ticket Information

Type End Quantity
Motivation / Compensation 9 Nov 2016 Free  

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Event Details

Is money the best motivator for a sales team? - Edward Fotheringham, Head of Sales, Premier Inn

68% of Sales and Finance Execs believe that their sales compensation plan fails to drive behaviour and yet we all still have them. Why?

Through an interactive, humorous and thought provoking session, Ed will look at addressing a number of key questions facing sales leaders in today’s ever evolving world. 

  • Does money motivate today’s sales team?
  • How does the rise of the millennials and the ‘five generational teams’ challenge traditional models?
  • Is gamification a fad?
  • Is your rewards package driving the right behaviour?

 By exploring these questions together, Ed hopes to prove:

  • ‘YOU’ have more power than money
  • Generational evolution matters
  • Compensation should be a strategic tool not an administrative nightmare

About Ed

Edward Fotheringham is the Head of Sales for Premier Inn, the UK’s largest hotel brand and part of Whitbread Plc. Ed has held a number of sales leadership, HR and buying roles with some of the most recognised FTSE100 companies including British Airways and Marks & Spencer. Having spent 3 years in Asia, he has recently returned to the UK to lead the team at Whitbread.


8.15 - Registration, refreshments & networking

8.45 - Welcome from the Association of Professional Sales

8.55 - Motivation and Compensation - Edward Fotheringham

10.30 - Practitioner debate

11.00 - Feedback, Outcome, Stance

11.15 - Networking & Member Exchange / Close

APS Fellow / Manager Event 

Many thanks to our Skills Partner 

We would like to share your contact details with our Skills Partner, Huthwaite International so that Huthwaite International may contact you directly for marketing and promotional purposes.  If you do not want us to forward your contact details to Huthwaite Research Group Limited trading as Huthwaite international, please email me at

Do you have questions about Is money the best motivator for a sales team?? Contact Association Of Professional Sales

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When & Where

Brand Exchange
3 Birchin Lane
United Kingdom

Wednesday, 9 November 2016 from 08:30 to 11:00 (GMT)

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Association Of Professional Sales

The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.

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Is money the best motivator for a sales team?
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