Is Sustainability on Your Agenda?
In Conversation with Transform-Renew-Sustain, AdGreen & Lowkey Films
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Online
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Highlights
- 1 hour
- Online
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About this event
If your organization has a net zero commitment, the reality is that it will not be met unless marketing operations are also at zero carbon. It's perhaps unknown that the responsibility to meet these corporate/organisational commitments and reporting requirements stretches across the business and the creative aspect has a huge part to play.
In-house creative teams have a real opportunity to proactively deliver additional value to the business by taking ownership and embedding carbon measurement tools and designing a strategy to ensure sustainability targets are met.
Join Inside Out® Community Advisor Traci Dunne, ‘green production’ advocate Sophie Broadbent and sustainable production specialist Jamie Gamache, for an informative and practical session where you will explore;
- Why sustainability should be on the in-house team’s agenda.
- What embedding a carbon reduction strategy really looks like for an in-house team or department.
- How an in-house creative team could measure progress using tools such as the carbon calculator
- The un-expected benefits of making sustainability a focus for your team
- Examples from LEGO and Champion
Who is this session for?
This session is designed for anyone working within an in-house creative team who have an interest in sustainability and saving money by using lower carbon or less wasteful alternatives within creative operations.
Location: This event is virtual via Zoom. A link will be provided to you after registration
How much does it cost?
This event is FREE to members of the Inside Out®Community
Non-Members £49
Booking is essential.
About our Speakers
Traci Dunne, Founder Transform-Renew-Sustain
Traci is the Founder of an ESG Advisory business born to bridge the gap between corporate ESG commitments and marketing operations to deliver operational excellence + commercial success.
Sophie Broadbent, Senior Account Manager, ADGREEN
Sophie is an advocate for ‘green production’ and uses her experience to support brands, creative agencies and production companies to embed carbon calculating into their advertising production processes, meet carbon reporting criteria, and transition to a low-carbon business model fit for the future.
Jamie Gamache, Co-founder of Lowkey Films
Jamie is Co-founder of Lowkey Films, a creative production studio, supplying creative and sustainable production across commercials, social, branded content, photography, music and feature films.
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