Is the Obsession with Attribution Killing Brands?

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Today’s marketers are under immense pressure to deliver results, fast.

Every month, marketing professionals sit in-front of non-marketing members of The Board to defend the relevance of top-of-funnel, digital channels that cannot prove an instant return on investment...

Yet... in actual fact, they contribute a great deal to the overall success of any marketing strategy.

In this scenario, it is all too easy to suddenly find yourself in a position whereby your multi-channel digital strategy has been hacked away to leave budget for the channels that are perceived to be the only performers – usually, SEO and PPC as they typically carry the credit for the final conversion.

To overcome this and truly see success from digital channels, the industry needs to take a step back and remember the fundamentals of marketing.

This webinar will include a deep dive into:
  • The challenges of the modern day marketer
  • Marketing attribution and its interpretation
  • The relevance of brand building and why you should be investing in it
  • How to structure digital marketing activity for success
  • Tips for educating non-marketing stakeholders
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