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Is your marketing technology keeping pace with consumer trends?

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Unlimited House

10 Great Pulteney Street

London

W1F 9NB

United Kingdom

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Consumers are more accessible but harder to reach than ever before. Disruptive organisations continue to raise customer expectations beyond the reach of their competitors. Data has become the established currency of the marketer but new legislation is restricting the way in which we collect and use it. Harnessing technology is a must but the technology landscape is increasingly complex.

How can you ensure your marketing technology stack delivers in such a hostile environment?

This is a know-how session aimed at marketers tasked with transforming customer experience and are looking for guidance on the typical technical components required to succeed.



In the session, we’ll be covering the following topics:

  • Creating a customer centric approach
  • The technical barriers to delivery
  • Developing an effective MarTech stack
  • What are the essential building blocks?
  • -Key concepts
  • -Understanding the technology vendor landscape
  • -The role of AI
  • -From strategy to vendor selection
  • Some recommendations on getting started

The session includes an open discussion where you are free to share your experiences if you wish and hear those of your peers from a range of industry sectors.



Please note that consultancies, agencies, suppliers and intermediaries are not eligible for this event.

FAQs

What are my transport/parking options for getting to and from the event?

Nearest Tube Station: Piccadilly Circus.

Do I have to bring my printed ticket to the event?

Yes please.

Is my registration fee or ticket transferrable?

Please cancel your ticket and re-register.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Please tell the event organiser on arrival at the venue.

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Date and Time

Location

Unlimited House

10 Great Pulteney Street

London

W1F 9NB

United Kingdom

View Map

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