On 27th November 2017, BEIS published the "Industrial Strategy - Building a Britain fit for the future” White Paper. The Industrial Strategy includes a number of valuable opportunities for the Creative Industries including a proposed £33M challenge fund for Audiences of the Future.

The business case for the challenge is currently being finalised. Should the business case receive approval, the expectation will be for the funding to become available in Spring 2018.

This programme of workshops, organised by KTN / Immerse UK on behalf of Innovate UK and the Research Councils, presents an opportunity for delegates to learn more about the proposed Audience of the Future programme, as well as a chance to meet other businesses, researchers, etc. and build new collaborations. Feedback gathered will inform and influence grant-funding opportunities.

Further details: The challenge is outlined in page 76 of the "Industrial Strategy”:

Audience of the Future, up to £33m Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in immersive technologies.

Expression of Interest: Please note that places are restricted and therefore interested parties are requested to register their interest here. You will be notified on or before 22nd January 2018 if a place has been made available to you.