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Italian Design Day 2018

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Italian Embassy Berlin

Tiergartenstr. 22

10785 Berlin

Germany

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The Italian Embassy to Germany, the Istituto Europeo di Design, the International Design Center Berlin and the Italian-German Chamber of Commerce have the pleasure to invite you Thursday, March 1st 2018, to the second edition of the Italian Design Day, a network initiative promoted by the Italian Ministry of Foreign Affairs. On one same day, in over 100 cities around the world, 100 ‘Ambassadors’ of Italian culture - architects, designers, entrepreneurs - will gather for a round table on sustainable design. The Italian Design Day 2018 will thus echo the 22nd Triennale International Exhibition, “Broken Nature - Design Takes on Human Survival”, taking place from 1st March to 1st September 2019 in Milan.

Society and industry are undergoing deep changes due to rapid technological progress. This progress produces an enormous creative output on our future life projects reflecting ecological, social and economic responsibility. Today, restorative and regenerative design can thus become the engine of a rebirth. It is the design we meet in our private and professional daily life which translates our societal responsibilities into individual commitments to sustainable development. Each and every citizen can make a difference: by purchasing recyclable, degradable and durable objects; by living in low-energy buildings; by dwelling in communities enjoying high standards in terms of healthcare, neighbourhood networks, co-living and co-creating, sharing economy and open source models.

Our relationship with nature is scattered across countless different strands. Over the past two centuries, some bonds - particularly those related to the use of natural resources - have been severed permanently. Others still, ruptured in the past, might be recast, but only with well-conceived reparations. Under these circumstances, designers and artists have a special responsibility. “Organic,” “green,” “slow,” and “sustainable” are catchwords that have been applied in earnest to design - including food and fashion - over the last two decades. We now are in a new evolutionary phase. If in the past the imitation of nature was mostly centered on its forms, more recently designers have tried to also learn its processes and its inner equilibrium. Now it is time for designers to leap further and start building reparations into artifacts and concepts ranging from physical objects to buildings, from systems to interfaces, from infrastructures. And it is time for design, a concept born out of the second Industrial Revolution, to engage in all expressions of humanity, through urban regeneration, social innovation and people-centered design. Thanks to advancements in science, technology and culture, designers have learned new ways to join forces with old allies, from bacteria to silkworms; to think in systems, networks, and families rather than in discrete and individual moves; and to be inspired by the efficiency and sensitivity of other species’ social structures and infrastructures.

At the same time, companies and institutions are now discovering Design Thinking to face innovative solutions that help reinvent themselves. New technologies are enabling us to share data and creative content at an unprecedented speed, through transdisciplinary processes and cooperation, engaging established companies but also start-ups and SMEs, through interactive innovation ecosystems. Designers and design schools are thus called with their experience to embrace this process of transformation.

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4.15-4.30 pm Welcome Address

Pietro Benassi, Italian Ambassador to Germany

Alessandro Colombo, Director, IED-Istituto Europeo di Design

4.30-5.15 pm Keynotes

Luisa Bocchietto, Architect and Designer; President, World Design Organization

Stefano Boeri, Architect and Founder, stefanoboeriarchitetti

Christian Nell, Head of Division, Strategy and Planning, Directorate-General for Culture and Communication, Federal Foreign Office

5.15 - 5.30 pm Coffee Break

5.30 - 7.30 pm Roundtable with:

Enrica Arena, Co-founder, Orange Fiber - Sustainable textiles

Luca De Biase, Innovation Editor, Nòva24 - Il Sole 24 Ore

Marco Pozzo, Chief Executive Officer, Alessi

Maurizio Montalti, Designer, Officina Corpuscoli and Co-founder, MOGU

Birgit Weller, Member of the Board, International Design Center Berlin; Professor for Industrial Design at HTW Berlin, University of Applied Sciences

Moderated by: Angelika Müller, Publishing Director, H.O.M.E.

7.30 - 9.00 pm Networking and Buffet


The conference will be held in English (no interpretation will be provided).

Please confirm your participation until February 26th 2018.

For security reasons, please come early or during the break 5.15-5.30 pm. To access the event it will be necessary to present an identification document. Backpacks and large bags have to be handed in at the cloakroom.

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Italian Embassy Berlin

Tiergartenstr. 22

10785 Berlin

Germany

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