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Jeroen van Geel - Customer Journey Mapping

Software Acumen

Tuesday, 6 June 2017 from 08:45 to 17:00 (BST)

 Jeroen van Geel - Customer Journey Mapping

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Jeroen van Geel workshop ticket   more info 6 Jun 2017 £470.00 £0.00 £94.00 Add to Waitlist

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Event Details

A UX Scotland pre-conference workshop.




More and more organisations realise that at their core they deliver a service to their customers. To stay competitive it’s important for these organisations to make this service as compelling as possible, across all touch points. From the website to the customer service and from the physical store to a single product; it should all feel as a total experience.



Customer journey mapping is a way to get control of how customers interact with a brand across all touch points. It helps to see where things are happening right now and what is needed to improve this experience. And if done right the end result becomes a tool which can be used by the organisation as a roadmap to build upon for the coming years.




In this workshop you will learn how to create and use customer journey maps in your organisation (or for clients). We dive into what is needed to make a good customer journey and how to build them in such a way that they become useful for a long period of time. We will also focus on how the customer journey impacts all layers of an organisation and has not only impact on products and services, but also on the structure of the organisation.



The workshop will be very engaging. Hands-on assignments are combined with theory.


Specific takeaways


You will get answers to these questions...


  • What is a customer journey and what is service design?

  • What is needed for a good customer journey and how do you get this input?

  • How to build up a customer journey of the current and future situation? And how to bridge the gap and turn this into a roadmap?

  • How to use customer journeys as strategic tools?


Specific takeaways


This workshop is for people who..


  • … want to create better experiences for specific products and services or across all touch points;

  • ... are interested to learn how to build a customer journey map people and organisations will actually use;

  • ...are (fairly) new to customer journey mapping and service design;

  • … want to learn how to turn a customer journey into a strategic business tool.


We release tickets in small batches and ticket prices will increase as the event approaches.


The super-early bird ticket is the cheapest available ticket for this event.
Once these tickets have ended please contact us for group booking discounts (3+ people).

Other promotional codes will be available through event supporters and local user groups. Please check your user group web page or contact your user group organiser and ask them to support the event. 

For more information or to contact us, please follow @uxscot and #uxscot on Twitter or contact Software Acumen - the event organisers. 

Software Acumen is a registered trademark of Software Acumen Ltd.    

Do you have questions about Jeroen van Geel - Customer Journey Mapping? Contact Software Acumen

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When & Where

Our Dynamic Earth
112-116 Holyrood Gait
EH8 8AS Edinburgh
United Kingdom

Tuesday, 6 June 2017 from 08:45 to 17:00 (BST)

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Software Acumen

Software Acumen is a Cambridge based company specialising in practical events for the software community.

For more information on this or any of our events please contact us:

E: or

T: +44 (0)1223 900107

Software Acumen is a registered trademark of Software Acumen Ltd.   

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Jeroen van Geel - Customer Journey Mapping
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