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Jewellery Retail: Marketing for Success

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Location

Jewellery Quarter Conference Centre

10 Vyse Street, Birmingham

Birmingham

B186LT

United Kingdom

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Description

This course has been designed to help Jewellery Retailers look at their business with fresh eyes and create a effective strategy for marketing relevant to their on-line or bricks and mortar business.

An effective marketing strategy has the power to catapult your business towards success and with guidance this course will provide you with essential thought provoking information to help you start marketing your own Retail business.

During the course you’ll focus on the basic principles of marketing; identify your place in the market; learn how to identify current and future customer need; creating and using customer relations; methods for making your brand work hard for you and why synergy between customer expectation and your business model is critical.

Agenda

  • Introduction - What is Marketing and why it can improve your business success - A definition

  • ​The “Unique Selling Point”: Characteristics and your rank in the market place

  • Customers: Who are they and what are their values and expectations

  • Diversification: Pros and Cons

  • Planning your Marketing Strategy

  • Branding : Targeting customer expectation / Creating brand loyalty

  • Promotion & planning publicity

  • Social media, blogging and creative story

​Summary

Group discussion – Marketing successes and failures, how they can be used moving forward.


ABOUT THE TUTOR

Simon Rainer has been involved in the UK and International jewellery markets for over 25 years, in particular specialising in Marketing and Corporate Social Responsibility (CSR), most recently he was Chief Executive of the British Jewellers’ Association. During his time at the BJA, Simon was Director of The Responsible Jewellery Council (RJC), an Executive Vice President of The World Jewellery Federation (CIBJO) and an honorary Member of The London Diamond Bourse.

In addition he has worked closely with The British Government, Civil Society, Metropolitan Police and the British Standards Institute.

Simon was also one of the founding partners in the UK Jewellery Ethics Committee, and worked extensively with the UK Foreign and Commonwealth Office for reform to the Kimberley Process.

An industry ambassador for greater transparency in the jewellery supply chain, Simon is a champion of the many benefits of Corporate Social Responsibility and an author of many industry papers including the Jeweller’s Social Responsibility Framework and the extensive Jewellery Retailers Handbook.

In 2014 he received the “Outstanding Contribution to the Industry” award at the UK's prestigious Jewellery Awards.



FREQUENTLY ASKED QUESTIONS


What are my transport/parking options for getting to and from the event?

The nearest parking is a multi-storey Car Park suitable for an all-day event which is located just down the road from the venue at 103-104 Vyse St, Birmingham B18 6LP


Do I have to bring my printed ticket to the event?

Yes please, this is most helpful.


What's the refund policy?

Refund Policy

Once you have booked a course place a cancellation fee of £55 is applicable and will be deducted from your refund if you cancel your course up to and including 4 days prior to the start date of the course.

Cancellations received within 4 days of the course date are not eligible for a refund, you may however transfer your booking to another person. Please email bespoketraining@virginmedia.com if you need to action this option.


Could this course be cancelled?

IMPORTANT: If we need to cancel your course because not enough attendees have booked to make the course viable you will be advised at least 7 days before the course date if this happens your course fee will be refunded in full. We are not liable for any travel of accommodation expenses incurred in the event of an therefore if this of a course cancellation, therefore you should contact your own Insurance Broker for advice if this is of concern. Should we need to cancel your course due to any other unforeseen circumstances we will refund your course fee in full.


Can I update my registration information?

Yes, you can do this via your Eventbrite account online


Is my registration fee or ticket transferrable?

Yes but you MUST email us to advise you wish to do this or the person attending will not be admitted to the course. Email: bespoketraining@virginmedia.com


Is lunch provided?

Lunch is not included in the event, but there are many local cafes nearby. Tea/coffee is provided during the course, and you are welcome to bring bottled water if you prefer.


Do I need to bring anything with me?

A notebook might be helpful to you.


How can I contact the organiser with any questions?

Dawn Meaden-Johnson at: bespoketraining@virginmedia.com

www.bespokejewellerytraining.co.uk

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Date and Time

Location

Jewellery Quarter Conference Centre

10 Vyse Street, Birmingham

Birmingham

B186LT

United Kingdom

View Map

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