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JICWEBS Town Hall - Building trust in digital advertising

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IAB Events & Training Centre

14 Macklin Street

Covent Garden

London

WC2B 5NF

United Kingdom

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Date: Wednesday 5th July 2017

Registration: 2.00pm

Event: 2.30pm – 4.30pm

Venue: IAB Events & Training Centre, 14 Macklin Street, London, WC2B 5NF

JICWEBS Town Hall - Building trust in digital advertising

Conversations around brand safety, ad fraud and viewability have escalated considerably this year, following the key speech by P&G’s Marc Pritchard and The Times’ investigation into brand safety (and the inadvertent funding of terror).

As your industry-owned body for digital display advertising, we’re hosting a town hall event to debate these issues and share what the industry is doing to address them. Our speakers, including key advertisers and agencies will look at:

  • What measures should you be taking to protect your brand’s safety?
  • What’s the latest thinking around viewability measurements?
  • How is the industry tackling the ever-changing problem of Fraud?

More information to follow ...

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Date and Time

Location

IAB Events & Training Centre

14 Macklin Street

Covent Garden

London

WC2B 5NF

United Kingdom

View Map

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