Collaborate Bristol presents…
Mapping Experiences: Aligning for business value
One day workshop with Jim Kalbach
Collaborate Bristol is delighted to present Mapping Experiences: Aligning for Business Value, with Jim Kalbach, held at the iconic Arnolfini. Jim is a leading authority in the field of user experience and the conference's keynote speaker.
Join Jim for this unique opportunity to learn from one of the best in the business.
Registration will start at 10am at Arnolfini (The Light Room)
Building a better mousetrap will not guarantee success anymore. Products and services are increasingly interconnected, fundamentally altering how value is created. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and, more importantly, how well they fit into people’s lives in a meaningful way.
Understanding the dynamics of the user’s experience is the first step in creating solutions that provide value. The use of systematic, visual representations exposes previously unseen opportunities for growth. Called “alignment diagrams,” this category of diagram gives businesses strategic clarity based on the user experience.
Alignment diagrams have two parts: one capturing human behaviour and the other reflecting relevant aspects of the organization. The overlap of these parts reveals the interaction between the two. By visually aligning experiences, providers are better able to highlight the points where value is created.
This workshop will show you had to turn customer insight into actionable intelligence. Together, we’ll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you’ll be able to apply some of the principles in practice. At the end of the session you should have the confidence to embark on a diagraming effort and be able to evangelize them.
• Introduction to alignment diagrams
• Initiating a diagramming project
• Conducting research and creating the map
• Strategically aligning teams with experience maps
After this course should be able to
• Understand the strategic principles of value alignment
• Distinguish between different diagram types and select the most appropriate ones
• Lead conversations about creating value and informing strategic decisions
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Consulting and Education with Mural.ly. Previously, Jim has worked with large companies, such as Audi, SONY, Elsevier Science, Lexis Nexis, Citrix, and eBay, among others.
Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany.
Jim’s plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first book, Designing Web Navigation (O’Reilly). His second book, Mapping Experiences (O'Reilly), is due out in 2015.
This event is limited to 25 places - Book early to avoid disappointment
When & Where
Nomensa are a strategic UX design agency combining experience in psychology, interaction design and technology to transform digital experiences.
We create ground-breaking online experiences that make a measurable difference to the way people live, work and play.