“Jobs to be done” for marketers - how to understand what customers need

What you’ll learn

1. What the method is and how it came about
2. Research methods and how to use them
3. Good and bad questions to ask
4. How to build value propositions from this insight

The Instructor

Martin Bailie

Martin Bailie from Elysian Fields will introduce the Unfair Advantage Method, a systemised strategic and marketing operations process that creates a marketing Unfair Advantage for ambitious B2B businesses. This predictable growth machine can we deployed in weeks and cuts agency costs, wasted time and team uncertainty from the marketing operations of businesses seeking fast growth.