£420 – £540

Jobs To Be Done Workshop

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Hotel du Vin

2 Ship Street



United Kingdom

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Due to overwhelming demand, this workshop will run again on Wednesday 12th July.

Tickets available here

How to use the Jobs To Be Done framework to improve your research process

We’re delighted to welcome Jillian Wells back to Brighton after her popular talk at last year’s UX Brighton conference. Jillian will be running a hands-on practical workshop on how to use the Jobs To Be Done framework. Using JTBD at Intercom has given her unparalleled insight into the best ways to use the framework to get results.

Workshop details

A job to be done (JTBD) is a revolutionary concept that guides you a better understanding of your users’ motivations and helps you innovate. A JTBD is not a product, service, or a specific solution; it's the higher purpose for which your customers buy products, services, and solutions.

Many UXers are switching to JTBD at the moment and this workshop will demystify the technique and give you an understanding of how you can put JTBD to practical use on your UX projects.

Places are limited to just 15 attendees in order to enable a highly interactive focussed workshop where during the day you will:

  1. Plan for a JTBD Research Project

  2. Define their audiences

  3. Write JTBD scripts

  4. Write JTBD stories

  5. Complete the JTBD process from start to finish

Through a series of practical exercises you will gain a thorough understanding of when and how to use JTBD.

What you’ll learn

You’ll start by learning what JTBD is and when it should be used before moving on to running our own JTBD projects for common products.

Through a series of practical exercises you’ll learn:

  1. What JTBD is and when it should be used

  2. How JTBD differs from using design personas

  3. What a switch interview is and how to use one

  4. Learning the anatomy of a job story, and how to structure them

  5. What to do when JTBD goes awry

  6. A whole host of tips for using JTBD in your projects

Who should attend this workshop

The JTBD framework enables practitioners across different disciplines to works together better, the workshop is suitable for anyone who is involved in the research process. No previous experience with JTBD is needed and this workshop is particularly suitable for:

  • Researchers

  • Product owners

  • Entrepreneurs

  • Content strategists

  • UX designers

  • App designers

About Jillian

Jillian is a Senior Product Researcher at Intercom with over 5 years of experience in user research, industrial design, and technology.

Jillian is a human-centred design enthusiast that believes a human-centred approach is the only one to take when creating a new product or service. Having worked in both the US and Europe, she has had the opportunity to apply this thinking in industrial design, UX design, and technology based projects, as well as teaching this mindset to industrial design students at California College of the Arts.

After her excellent talk at last year’s UX Brighton Conference we’re happy to welcome Jillian back to sunny Brighton for our latest workshop.

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Hotel du Vin

2 Ship Street



United Kingdom

View Map

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