With the author of ‘In Your Creative Element’, Claire Bridges and featured Creative Leader, Unity’s Co-Founder, Gerry Hopkinson.
This event is a unique opportunity to explore how to build a creative culture within your team, business or brand.
Five of the 62 key ‘elements’, as defined by Claire Bridges, will be examined during the morning event. You’ll discover some of the values, attitudes and behaviours associated with creativity and get access to the mind of one of the leaders in the industry, Gerry Hopkinson.
Loosely following the original periodic table, In Your Creative Element is published by Kogan Page in December.
What does it take to be creative in business? From Grit to Imagination to the Unconscious mind, business creativity expert Claire Bridges has identified 62 elements essential for creativity.
In Your Creative Element provides inspiration and advice for individuals and companies who recognise that creativity is essential for business success and who want to unleash the creative potential in themselves, their teams and their organisations.
The book is packed with over 25 case studies and interviews from creative experts and organizations including the NHS, United Nations, Twitter, Punchdrunk, Sky Media and Paddy Power as well as some of the world’s most successful advertising and creative agencies.
Unity co-founder, Gerry Hopkinson was one of Claire’s first interviewees for the book. The event will provide an exclusive insight into ‘Thinking Like Unity’. The Clerkenwell based agency has been awarded the ‘Most Creative PR Agency in the World’ by the Holmes Report Global Creative Index in 2016 and Consultancy of the Year at the 2016 PR Week awards. www.hellounity.com
Claire’s work is underpinned by academic research and the book is highly practical featuring over 200 coaching questions and tips offering a framework to enable any reader to develop and hone their creative skills.
More about the author: www.nowgocreate.co.uk
Claire Bridges is founder of the UK’s leading creative training consultancy, Now Go Create, and a champion for creative democracy. At just 32, Claire was a divisional managing director at a global PR agency, part of the world’s biggest advertising and media company, WPP. Claire is one of only 55 people globally to hold an MSc in Creativity, Innovation and Leadership and her academic studies are complemented by 20 years of front-line experience in the creative industries working on thousands of creative projects and training over 10,000 people.
“In Your Creative Element should be regarded as the new corporate bible – for those at the top to develop their talent and create a culture that breeds creativity, and for young talent to feel their creativity is wanted, received and valued.”
Steve Latham, Head of Talent and Training, Cannes Lions International Festival of Creativity
The event is strictly for ticket holders only.
Tickets are £10 each plus VAT. Every attendee will receive a complimentary, signed copy of ‘In Your Creative Element’, published by Kogan Page. RRP £20.
Claire’s book on creativity in business ‘In Your Creative Element’ is published in December by Kogan Page - pre-order your copy here https://www.koganpage.com/product/in-your-creative-element-9780749477325
Can’t make it? If you are unable to make the date, or the event is already sold out, please register your interest for future events at firstname.lastname@example.org
Due to the timeframe of the event, tickets are unfortunately not refundable. We will however reserve your copy of the book for collection.