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Journalist, influencer or brand?

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Bamburgh Room

Hadrian Building

Newcastle University

Newcastle upon Tyne

NE1 7RU

United Kingdom

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Journalists, influencers or brands?

"Big-name" journalists and writers have some of the largest followings on social media.

But how do journalists balance their personal and professional personas on social media? How can they protect their authenticity and credibility while also building a personal brand? Are they able to be both objective and opinionated? And what are the challenges and opportunities that this heightened visibility brings them?

To help us understand more, our panel will include:

Ash Sarkar, senior editor at Novara Media, contributor to the Guardian and Independent and regular commentator on politics and society on BBC Question Time, Newsnight and Have I Got News For You

Susie Boniface, journalist and author who uses the pseudonym Fleet Street Fox in her Daily Mirror column and on Twitter

Chris Stokel-Walker, journalist and author of YouTubers, a book which charts the rise of influencers and explores their personas

Dr Bethany Usher, former Fleet Street reporter, whose research focuses on persona, politics and the press in mainstream and social media

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Location

Bamburgh Room

Hadrian Building

Newcastle University

Newcastle upon Tyne

NE1 7RU

United Kingdom

View Map

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