Creating Killer Content
Exploring how to identify and create great planned content.
Remarkably, it is 16 months since we have looked at this topic of content.
One of the biggest challenges we come across when talking to organisations about social media is content - what will we talk about?
Most organisations start really well with some great ideas to get their story out there but they very quickly run out of steam. We see it every week.
Many of the businesses we talk to think they are boring and don't have anything to say but we haven't spoken to any who don't actually have a library of useful content, they just don't know they have it and they don't realise it is valuable if presented in the proper manner at the proper time.
For the July New Media Breakfast we thought it would be useful to explore content and provide some ideas about what to talk about. We will also demonstrate how to create and maintain a content plan which will enable you to manage your content and make sure it is being shared with your community at the optimum time.
We will also explore the best channels to use for particular types of content, and how to select the best channels to suit your resources, personal abilities, and the goals you have set.
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