Jump In or Hold Back? A Brand Perspective on AI

At a time when AI panels are everywhere, this one is different. We won’t just talk trends. We’ll challenge the hesitation, share honest brand stories, and unpack the moments where playing it safe with AI might be the riskiest move of all.

AI isn’t the future – it’s already here. But for many brands, the question isn’t if they should use it, it’s how.

In this panel, we’ll explore what AI means in practice — from the opportunities it opens up, to the risks and reservations that hold brands back. We’ll hear from agency leaders and a guest client speaker about the real impact of AI on creativity, content, and customer experience — and what the next 12 months might hold.

Expect an honest, practical look at where brands are finding value, where they’re hitting walls, and how to move forward with both ambition and caution.