£500

Jump Start Your Career

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London TBC

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Refunds up to 30 days before event

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Description

Jump Start Programme from the School of Marketing ensures that your most talented new starts hit the ground running in any marketing role. This is a unique opportunity to up-skill your employees in order to become employable in the marketing industry. Jump Start is an 8-week marketing on-boarding programme that ensures your new starts can hit the ground running in their new roles.


Who's it for?

The proposition is aimed at individuals who have been in the department for less than a year, including:

  • Those on a graduate/apprenticeship programme who are either in marketing or will do a rotation in marketing

  • Those who have less than 3 years experience in marketing and joined the department in the last 12 months

  • Individuals who have an interest/prospect in moving from another department into marketing in the next 6 months


What's Involved?

The marketing landscape is changing dramatically and its vital that marketers are able to stay ahead of the game.

Jump Start - brings together a solid foundational underpinning of marketing principles with the latest tools and techniques from across the industry. This allows your marketers to understand the principles of marketing, as well as how it is changing.

Our goal is to ensure that each new start gains tremendous value from our programme and that is transferred to business value. Therefore we look to measure this across two dimensions:

  1. Increase the knowledge and skills for the user
  2. Prove tangible business outcomes and performance

To achieve this, we implement a scorecard approach to ensure we hit the key KPIs set.


The Programme - 8 Weeks

A combination of three critical elements; face to face, online learning and application of skills in real life situations. It requires 4 to 5 hours commitment per week and lasts for 8 weeks.

  • Online Learning: Critical insights and knowledge from leaders in the field

  • Face to Face: Embedding and contextualizing the insights

  • Real Life Situations: Testing through real life implementation of campaign and pitch


Week 1: Programme introduction and marketing fundamentals

Face to Face (1st October 2019):

  • The role of marketing
  • Customer centricity - segmentation
  • Brands with purpose
  • Changing nature of marketing and trends

Online Courses:

  • Marketing fundamentals
  • Developing a brand
  • Introduction to marketing regulations and cybersecurity
  • Introduction to data science


Week 2: Customer research and the insight/creative process

Face to Face (8th October 2019):

  • Understanding your customers: assumptions vs facts
  • What is an insight?
  • How does the creative process work?
  • Choosing and managing agencies
  • Changing nature of creative content development

Online Courses:

  • Developing a marketing strategy
  • Developing a digital marketing strategy
  • Developing a marketing and creative brief
  • Searching and appointing an agency


Week 3: Developing a proposition and the customer experience and journey

Online Courses:

  • Proposition development
  • Customer journey mapping
  • Improving customer experience through data


Week 4: Developing a proposition and the customer experience and journey

Face to Face (22nd October 2019):

  • Proposition development process
  • Moving from product to experience
  • Creating the ideal customer journey using data points
  • Continually engaging your customers


Week 5: Launching the campaign and compelling communications to inspire action in customers

Online Courses:

  • Developing a search engine optimisation campaign
  • Developing a paid advertising and paid social campaign
  • Creating digital marketing content
  • Becoming an influencer marketer
  • Media planning


Week 6: Launching the campaign and compelling communications to inspire action in customers

Face to Face (5th November 2019):

  • Social Media
  • Influencer marketing
  • PR
  • CRM
  • SEO, PPC and Content


Week 7: Optimizing conversions and marketing effectiveness

Online Courses:

  • CRO
  • Website best practise
  • Marketing effectiveness
  • Regulations and GDPR


Week 8: Engaging customers and the pitch

Online Courses:

  • Building customer loyalty
  • Brand activations
  • Behavioural economics
  • Customer lifetime value

Face to Face (19th November 2019): Pitch and Presentation

  • At this stage, our learners get to pitch their ideas to a senior leadership team in order to put their skills and ideas to the test.


Assessment - Two Components

  1. 50%: Final examination consisting of 50% multiple choice questions that are aimed at determining skill level
  2. 50%: The pitch to expert marketers


Reward and Recognition

Certificate of completion from the School of Marketing.

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London TBC

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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