June 2018 Masterclass: Driving online sales & growth with catalogue marketi...

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Location

Location

The Soho Hotel

4 Richmond Mews

London

W1D 3DH

United Kingdom

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Refund Policy

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Event description

Description

If you are looking to drive more customers online, increase average order value and create a loyal customer base, developing a catalogue is a must.

The Masterclass event is designed for eCommerce businesses looking to create additional growth.

Catalogue marketing has become a critical channel for online retailers. A catalogue helps you to cut through the digital noise. It's personal, targeted, develops an emotional attachment to your brand and is central to any multi-channel strategy.

Along with invited presenters, Ben Collier, Business Development Director for the Abacus Alliance, will expertly walk you through the key elements of building an effective catalogue channel to support your online activity.

The Masterclass is free to attend.

AGENDA

  • 9.00am - 9.45am - Registration and light breakfast

  • 9.45am - 9.55am - Introduction: Ben Collier, Epsilon Abacus

  • 9.55am - 10.15am - The relevance of direct mail in a digital world

  • 10.15am - 10.35am - Catalogues today and tomorrow: Richard Rands, MarketReach

  • 10.35am - 10.55am - Catalogue production & distribution made easy

  • 10.55am - 11.05am - Targeting your catalogue: Obi Ezekwo, Epsilon Abacus

  • 11.05am - 11.15am - Measuring your return on investment: Ben Collier

  • 11.15am - 12.00pm - Panel Discussion and Q&A

  • 12.00pm - 13.00pm - Lunch and Networking

Date and Time

Location

The Soho Hotel

4 Richmond Mews

London

W1D 3DH

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

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