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June 7th: "How to Launch a Fashion Brand in the UK" Event.
Tue 7 June 2016, 14:30 – 18:30 BST
New Wave Finnish Fashion Event.
On June 7th from 15.00, in association with the Finnish Embassy and Finpro, come and join UK Fashion, Fashion Accessories and associated companies at our "New Wave Finnish Fashion" event at The Club, 100 Wardour Street
Only register if you work in the fashion industry as a fashion designer, fashion label, fashion buyer, fashion agent, fashion accessories company or in fashion editorial and Fashion PR.
How can independent labels launch effectively in the UK and what's the secret to getting your company brand and designs in front of the right people at the crucial time?
We'll be discussing all this and more with three keynotes from a leading fashion buyer, fashion agent and fashion designer illustrating how independent and international fashion brands can gain traction in the UK market. Followed by networking and a "Designer Showcase" over drinks and canapés with our guest speakers and a group of Finnish fashion brands showcasing their designs.
14.30 – Registrations & networking for approximately 70 guests.
15.00 – Introduction to the event, Andrew Ellis, Like Minds
15.05 – Welcome and opening words, Lasse Sinikallas, The Embassy of Finland
15.10 – Speaker: Tammy Smulders, MD Havas LuxHub
15.30 – Q&A
15.35 – Panel debate: Moderated by Charlotte Keesing, COO Walpole Group,
- Mats Klingberg, Founder, Trunk Clothiers
- Tammy Smulders, MD, Havas LuxHub
- Jarkko Kallio, founder, FRENN
- Lilli Norio, Designer, R-Collection
15.55 – Q&A
16.05 Evening networking, wine & canapés at roped off area at upstairs bar with examples of clothing / accessories from Finnish companies.
The history of 100 Wardour Street has been a kaleidoscope of entertainment over recent decades:
100 Wardour St has always been an important address in Soho. In 1964 the legendary London music venue the Marquee Club moved in, hosting music acts including David Bowie, The Rolling Stones, Jimi Hendrix and The Sex Pistols, before closing its doors in 1988. In the 90s, Conran’s famous Mezzo took its place, before the basement was transformed into Cuban hotspot Floridita and the ground floor into pan-Indian restaurant Carom. In 2016 it reopened as 100 Wardour St.
We look forward to the opportunity of welcoming you for what will be a fascinating insight into the business world of the UK Fashion industry.