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Thank you for your interest in this Masterclass. Unfortunately the event is now full, but should you be interested in attending, please contact Emma Connolly at e.connolly3@lancaster.ac.uk.

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Sales Have Ended

Registrations are closed
Thank you for your interest in this Masterclass. Unfortunately the event is now full, but should you be interested in attending, please contact Emma Connolly at e.connolly3@lancaster.ac.uk.
Event description
This Masterclass is being hosted online, via Zoom. Registration is required, and you will be sent the Zoom link 48hrs before the event.

About this Event

Justin Ablett - IBM

Strategic Management under Uncertainty (related to Covid)" - Does Your Customer Experience Deliver in Times of Crisis and Beyond

With digital channels becoming the de facto standard for customer engagement, performance of web and mobile platforms is more important than ever. No matter the circumstances, customers expect companies to anticipate their needs and deliver on them. With the pressure on every company in these times of uncertainty, how can you apply Strategic Management to quickly act and optimize customer experiences anytime, anywhere.

Justin has spent over 20 years driving experience-led transformation with some of the most important clients in the world. As IBM iX’s Global Lead for Adobe, he leads a team of specialists who work with clients on end-to-end transformation powered by Adobe. Previously, he has held senior client roles (eg BBVA, Barclays & Amex) and has a heritage in Digital across UK, Europe, Asia, LATAM & North America.

He studied Business Studies at Lancaster University and Strategy & Innovation at Oxford University. He now lives in Spain with his wife (Alejandra) and 2-year-old son (Pedro). He is passionate about sports, especially watching Real Madrid and England Rugby.

Where: Zoom: Registration is required and you be sent the Zoom Link 48hrs before the event.

Times:

6.00pm Masterclass

6.45pm Q&A

7.00 pm Close

We look forward to seeing you there!


		Justin Ablett - Masterclass image

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