Kea Company- AR Risk Webinar

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Our Analyst Value Survey shows new risks emerging for analyst relations professionals. We're hosting a webinar on November 30th to hear how leading AR professionals are responding to them and what the best practice is for your analyst relations program. Three risks stand out massively:

1- The big gap between the firms that vendors think are influential on buyers and those that buyers are actually listening to.

2- Research is the visible tip of the AR iceberg causing AR teams to focus more on influential analyst research rather than the broad range of analyst influence.

3- The supply side is buying research from different firms on the demand side creating a less diverse slice of the conversation between buyers and analysts.

How can you reduce these risks in your analyst relations activities?
Reserve a seat for the Analyst Relations Risk Management Webinar.
November 30th, 11:00 AM EST..

Discussion will be led by Duncan Chapple, Managing Partner, and creator of the Analyst Value Survey.
Speakers are AR veterans with experience in some of the industry's most trusted brands:
* Richard East (IBM, Active Influence) is a strategist focussed on prioritizing analyst firms
* Stacey Alexander (Gartner, IDG, SageCircle) is co-director of the Analyst Value Survey,
Business Partner of Kea Company since 2016


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