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Keep Your Customers Coming Back for More: Making Email Really Work in Your...

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Barking Enterprise Centre

50 Cambridge Road

Barking

IG11

United Kingdom

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Keep Your Customers Coming Back for More: Making Email Really Work in Your Business

Engagement Marketing is the process of building marketing and promotional activities that get people to buy from you and then keeping them so engaged they keep coming back for more. Email sits at the heart of Engagement Marketing.

In this very practical session you will:

  • The six steps of the Engagement Marketing cycle and how you can make them work for you

  • Why the Engagement Marketing cycle is much more than just a numbers game

  • The anatomy of the ‘perfect’ marketing email

  • Design a marketing email

  • Create an automated Welcome email to say, ‘Thank You’ to people who sign up for your mailing list

This is a practical, hands-on session. All attendees should bring:

  • A laptop (Tablets and iPads can be used, but be aware, they do not offer the same working experience as a laptop or a desktop computer)

  • A list of at least 10 people – their name and email address – who have given you permission to send them marketing communications

  • Login details for social media profiles and website (if known)

NB: Attendee numbers are extremely limited so, if you book you will be expected to attend. The session will start at 10am (sharp) and finish at 12.30pm. Those arriving after 10am may not be admitted.

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Date and Time

Location

Barking Enterprise Centre

50 Cambridge Road

Barking

IG11

United Kingdom

View Map

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