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Key Account Management Taster Event

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Cranfield Management Development Centre

College Road

Cranfield

MK43 0AL

United Kingdom

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Key Account Management Taster Event - 15 September 2017

Building Customer-led Value Propositions

We are delighted to invite you to our Key Account Management Taster Event at Cranfield School of Management.

Many organisations know that having a compelling value proposition for a key account, that is also differentiated from the competition is imperative. However, many value propositions that we see are still supplier driven and merely present the organisation's product or service offering. This taster event will share with you how to build customer driven value propositions for key accounts, that are both compelling and powerful.


Why attend?

Effective Key Account Management is becoming increasingly important. By attending this event, you will get a taster of how to build customer driven value propositions for your key accounts.


Who should attend?

All Key Account Managers and Sales Directors and Managers and Procurement Managers who would like to see how the supplier relationship works.



Can I speak to an advisor?

If you would like to discuss the event or the Key Account Management Programme, please do not hesitate to contact:

Adila Samavati Executive Education Advisor

Tel: 01234 754415

Email: Adila.Samavati@cranfield.ac.uk

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Date and Time

Location

Cranfield Management Development Centre

College Road

Cranfield

MK43 0AL

United Kingdom

View Map

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