Key Account Management

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Key account management is a critical skill that involves maintaining and developing strong relationships with an organisation’s most valuable clients. This course guides you through the essential management principles that ensure client satisfaction, loyalty, and increased revenue. By understanding client needs, anticipating challenges, and delivering tailored solutions, you will learn how to nurture these relationships effectively. Management of key accounts demands strategic thinking, communication skills, and a clear grasp of business objectives, all of which are covered in this training.

In addition to relationship management, the course dives into planning, negotiation, and performance measurement to help you drive results. You’ll explore how to identify growth opportunities within key accounts and implement management techniques that benefit both the client and your organisation. Whether you are a sales professional, account manager, or business developer, this course enhances your management capabilities, helping you to succeed in competitive markets.

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Learning Outcomes:

• Develop strategies for effective key account management success.
• Build long-term relationships with key clients confidently.
• Apply negotiation techniques to secure beneficial agreements.
• Analyse client needs to tailor management approaches accurately.
• Measure account performance and adapt management plans accordingly.

Who is this course for?

• Sales professionals managing important client accounts regularly.
• Account managers aiming to improve client retention skills.
• Business developers focusing on strategic client relationship management.
• Customer service leaders seeking to deepen account engagement.
• Managers responsible for growing revenue from key accounts.

Career Path:

• Key Account Manager – Average Salary: £40,000 per year
• Sales Manager – Average Salary: £38,000 per year
• Business Development Manager – Average Salary: £42,000 per year
• Client Relationship Manager – Average Salary: £36,000 per year
• Account Executive – Average Salary: £30,000 per year
• Customer Success Manager – Average Salary: £34,000 per year