Do you know who your Key Accounts are? What would happen if one of them disappeared from your sales order book tomorrow? Your answer to the first question will impact your answer to the second. As customers become more complicated, and their buying teams more sophisticated, it is essential you and your business have a suitable strategy designed to identify, win, maintain and grow the customers that make the biggest difference to the long-term success of your business.
During this workshop we delve into the theory and background to Key Account Management – where it originated and how it is used. Importantly, you will take these recognised models and apply them to your business to create a unique set of actionable deliverables. You will leave with increased knowledge, and also ideas and actions that can be implemented with your team to help you increase your success and deliver long-term value to your organisation. We will explore which types of customer you have today and which you want tomorrow; building plans to service them appropriately and effectively.
This workshop is ideal for all sales professionals, sales managers and business owners who want to get ahead. Understanding and identifying your ideal customer and factoring what resources should be provided is a core skill necessary for long-term success.
Selling at a Higher Level – helping people understand sales
Sign up to the series! Contact us to purchase bundles of places across our Masterclass series and benefit from reduced rates. Find our more by emailing us at email@example.com or calling 0191 244 4944.
All durhamlane workshops are engaging, interactive and are designed to inspire, motivate and energise. We like to think we understand learning whilst also being sensitive to the need for business output. As such all of our workshops are available in either ½ or 1 day module format and can be combined to create a unique programme suited to supporting your individual business and your people. We provide learning reinforcement through our SaaHL Client Community portal.
Our training is built around our robust sales methodology that offers a proven structure – from finding and creating opportunities to winning business and growing customer accounts.
We understand everyone has a part to play in the growth of their business. It is for this reason we take pride in putting confidence into sales and non-sales people like – something we call Selling at a Higher Level. www.durhamlane.co.uk
durhamlane is an independent thought leader on sales performance. We deliver a measurable difference by improving sales processes, training and coaching sales and non-sales people and embedding best practices through technology. We provide a range of business development and key account acquisition solutions designed to increase the footprint and success of our clients - something we call 'Selling at a Higher Level'.
Call us on:
0191 481 3800
Email us at: