Kick-Start Your Export - Fuelling Ambition Series

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Central London


United Kingdom

Event description


Identifying your global market

This highly interactive workshop is designed to help SMEs assess their potential for winning business overseas. Facilitated by international trade consultant, John Harrison, specialising in export strategy and marketing, this event will help businesses gain the confidence and skills to identify future risks and opportunities when selling products/services internationally.

John will help businesses uncover the benefits of international trade (in the UK and overseas) and explore how these can be applied in practical steps.

Why attend?

  • Learn about the benefits of exporting to achieve business growth
  • Understanding the key challenges associated with overseas trade and how to overcome common pitfalls
  • Are you ready to export? Evaluate the potential benefits and risks for your business
  • Understand the essential planning and processes required to export
  • Find out what services are available to help

What topics will be covered?

  • Is exporting for you?
  • The exporting process (the stages of exporting)
  • Market selection and research
  • The key issues facing inexperienced and new exporters
  • Main routes to markets
  • Marketing your export proposition – international communications
  • Pricing, payments and the practicalities of exporting
  • Next steps and how to access the help/services available

Meet the speaker:

John Harrison

John Harrison – JH Market Strategy Ltd

Having been involved in exporting for over 30 years, John runs his own training and consultancy business specialising in international trade strategy. He has previously held a variety of sales and marketing roles in the engineering, manufacturing and business services sectors, working for both multi-national and small businesses. He has helped thousands of companies to develop business overseas, across all sectors and world markets.

Who should attend?

Innovative, London-based small and medium-sized enterprises (SMEs), who are new to exporting or relatively inexperienced exporters.

How do I apply?

This workshop is strictly limited to 24 businesses. To apply, simply register your interest and complete the application questions by Wednesday, 31st January 2018. You will be notified via email invitation if you have been accepted (within 5 days).


Tickets are COMPLIMENTARY for the qualifying businesses.

If you’re assessing if exporting is viable for your business, this workshop would be a great fit for you.

To view upcoming workshops in the Fuelling Ambition series, please visit www.newableevents.eventbrite.

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Central London


United Kingdom

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