Kick Start your Major Donor Fundraising

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Board Room

World Cancer Research Fund UK

22 Bedford Square



United Kingdom

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Event description


Learn how to kick start or develop a fledgling major donor programme, without investing lots of money. We will debunk myths, calm nerves, share knowledge, remove obstacles and reduce fear in the face of major donor fundraising.

This workshop is a practical guide, providing tips on how to embed this high return income stream into your organisation.

Workshop Content:

  • Defining major donors
  • Models of major donor fundraising
  • Major donor theory
  • Managing expectations
  • Organisational readiness
  • How to find major donors
  • Defining your cause for major donors
  • Account managing donors
  • Making the all important Ask
  • Examples of success
  • Cautionary tales

Limited to just 12 delegates to ensure practical coaching attuned to your needs.

“Mike combines huge professional knowledge of fundraising management and strategy, with on-the-ground fundraising skills in major donor fundraising. These latter skills recently impressed everyone when he presented at a recent Bristol Fundraisers Group training session. The great thing about his major donor approach is that he is able to adapt this fundraising stream to any size of charity and make it work for them. This is in stark contrast to many major donor fundraising courses where you soon feel rather dispirited that if you don't have a huge budget, lots of clever prospecting programmes and thousands of donors then this income stream not for your charity!”

Josie Forsyth (MInstF), Fundraising Manager, At-Bristol Science Centre

Feedback on this workshop:

“Extremely interesting and thought provoking”

“Useful as a starting point for addressing the major donor challenges”

“Incredible value for money - the content and delivery of the course was exceptional.”

“Vital tool for anyone embarking or indeed already doing Major Donor fundraising.”

“Mike’s workshop was not only informative, it was fun and inspirational. Everything that Mike had to say was relevant and although he covered a lot of areas he somehow still managed to keep it engaging.”

“Very professional.”

"“The course is a brilliant introduction to major donor fundraising providing lots insight and practical ideas and resources to plan an effective major donor strategy."

“Great tips on how to get started and get over fear or negative attitude (we don't have access to major donor, our cause is not attractive enough, etc.)”

“Whistlestop tour of the 'what, when and how' of major donor fundraising.”

“The presenter was articulate and highly motivated. We were impressed that he was giving us his time.”

"The flagging and thanking section of the training was particularly helpful with useful tips about how to flag potential donors in your prospect list and the appropriate way to thank donors for their contribution."

"I thought Mike was an excellent trainer, really informative and relaxed and answered questions with a brilliant mix of experience and 'use your common sense'."

"I found the 6 essentially structural/organisational elements for major donor particularly helpful, especially as a way of breaking down where there is room for improvement of resources needed."

"Excellent overview of Major Donor Fundraising and all the elements that should be considered when starting to implement of grow a major donor programme."

"This is an excellent introduction to the world of Large Donors allowing a greater understanding of just what a donor wants before deciding to make a donation or commitment."


Is lunch included?

No. There are loads of lovely places for lunch nearby. This is a chance to step out and freshen your mind, chat through the content so-far with your fellow attendees or (if you have to) get straight on the phone to make sure you've not missed anything in the office.

We will be providing refreshments through the day though.

What are the transport options to and from the event?

The nearest tubes are Goodge Street or Tottenham Court Road. We use google maps to plan our journeys and http://en.parkopedia.com/ if we have to drive and need to find best-price parking.

How can I contact the organiser with any questions?

You can email us: findoutmore@moneytreefundraising.co.uk

What is the refund policy?

We are happy to give you a full refund up to 12 August but after that we are unable to refund and the ticket becomes non-transferable.

Do I have to bring my printed ticket to the event?

Not - please save the paper and the ink!

What is the dress code?

We want you to feel comfortable so dress accordingly.

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Board Room

World Cancer Research Fund UK

22 Bedford Square



United Kingdom

View Map

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