Learn the essential steps of transforming an idea into a successful business in this practical masterclass with award-winning entrepreneurs Charly Lester and Caroline Brealey.
Do you have a business idea, but don’t know where to start? Are you new to the entrepreneurial journey and feel that you need more confidence and practical skills to build your brand?
Successful entrepreneurs in their own right, Charly Lester and Caroline Brealey will demystify the process of launching a start-up, taking you through the crucial steps of setting up a new company and establishing your brand.
They will share their tried-and-tested advice on creating a company name, registering your business, basic accountancy and designing your brand. The course will also cover key skills for the digital age, including blogging, social media and doing your own PR.
This class is open to anyone with a business idea or a fledgling start-up, but Charly and Caroline are particularly keen on encouraging female entrepreneurs as, in their experience, women are often daunted by the challenge of setting up their own company.
- Setting up your company with HMRC
- Basics of business accounts
- Business plans
- Creating your name
- Building a brand
- Blogging for business
- Social media
- Your business website
- Making sales
Charly Lester is the CEO of The Dating Awards, a global set of industry awards for the online and offline dating industries. She has become one of the world’s leading dating industry experts, appearing regularly on TV, on the radio and in the press.
Caroline Brealey is the CEO of Mutual Attraction, one of the UK’s leading introduction agencies. She is the founder of Matchmaker Academy, an accreditation for matchmakers.
Together, Charly and Caroline recently established Dating Expert Academy. They are also the founders of A League of Her Own, an online community for female entrepreneurs launching this summer.
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Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.