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Kingpin's B2B Technology Sales & Marketing Masterclass - Cork

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Location

Location

Quest

St Michael's Dr, Block C

City Gate Business Park

T12 HD21 Mahon Point

Ireland

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Event description

Description

Join us for our "2020 B2B Technology Sales & Marketing Masterclass Forum" where we’ll be looking at the real issues facing technology sales and marketing professionals, with a half-day of insights and best practices for those on the front line of marketing and selling enterprise IT.

Using our own insights, real-world experiences and research, alongside industry reports and trends, we’ll take marketers and sales people through the latest state of the technology buying journey and how they can overcome some of the new challenges they face.

We'll be joined by experts from IDG, Tech Target, end users and senior sales and marketers for panel debates and Q&A, where they'll be sharing their wealth of knowledge and experience on the IT buying landscape.

Our panel of ITDM’s and lines of business will be there to discuss organisations' buying behaviour and share their suggestions on what marketers and sales people should be providing to help customers through their selection process. We will also be looking at issues such as ABM (account-based marketing), demand generation, using data effectively and executing content marketing strategies that make an impact.

Panellists:

Christian Blake - VP EMEA - IDG Global Solutions

Jat Hayer - VP EMEA - TechTarget

Vivian O'Brien - Global Product Marketing Manager - Quest

Christo Van Zyl - Managed Services Director - Advantage

Agenda

0845 - 0930: Arrival, tea, coffee and pastries

0930 - 0940: Introduction

0940 - 1030: Discussion - The IT buying journey and how sales and marketing can adapt

1030 - 1045: Break

1045 - 1130: Discussion 2 - Tech marketing and sales in 2020 and the future of demand generation, the channel, ABM and sales

1130 - 1145: Break

1145 - 1230: Panel debate: Success in 2020, with extended Q&A

1230 - 1300: Light lunch and networking

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Date and Time

Location

Quest

St Michael's Dr, Block C

City Gate Business Park

T12 HD21 Mahon Point

Ireland

View Map

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