Know Your Customer, Get Competitive
Discover why market research and other resources can boost your start up or small business to success.
Date and time
Location
Idea Space
Oldham Library & Lifelong Learning Centre Greaves Street Oldham OL1 1AL United KingdomAgenda
9:30 AM - 10:00 AM
Registration & Refreshments
10:00 AM - 11:15 AM
Know Your Customer Part 1
11:15 AM - 11:30 AM
Break
11:30 AM - 1:00 PM
Know Your Customer Part 2
Good to know
Highlights
- 3 hours, 15 minutes
- Ages 16+
- In person
- Paid venue parking
- Doors at 09:30
About this event
Know Your Customers & Get Competitive!
- Do you know who your customers really are?
- How much they will spend on your product or service?
- Why they choose one over another? Why would they choose you over a competitor?
Having a great product isn't enough nowadays - every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.
At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more - and it’s all been funded for you!
We'll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to:
- assess market potential
- develop a viable business plan,
- upskill you to ‘know your market’.
If you have not registered with the Build A Business project before, you must complete a Registration Form to be able to join the workshop.
Please note that this event takes place in a public building where filming and photography may take place (including the recording of your voice) and may be used across our marketing media for promotional purposes. Should you wish to obtain more information or would like to discuss photography/video recording, then please speak to a member of our team, email galleryoldham@oldham.gov.uk or call 0161 770 8000.
More information regarding how your personal data is used by Oldham Heritage, Libraries and Archives can be found in our privacy notice here: www.oldham.gov.uk/HLAprivacy
Frequently asked questions
To be eligible to attend this workshop you must either be a Greater Manchester resident who is thinking about (or in the process of) starting their own business, or be the owner of a small business currently operating in Greater Manchester.
If you have not visited the library before, we are very close to Oldham Central Tram Stop and Union Street Bus Stop. For parking there is Southgate Street pay and display next to the library, and there are two disabled parking bays on Greaves Street.
The Build A Business project is funded by the UK Shared Prosperity Fund, which means all the support we provide is free to you! By taking part, you agree to complete registration and evaluation forms to provide us with information on the impact our support has had on your business.
No problem! We repeat the workshops across Greater Manchester every quarter, so there are plenty of opportunities to attend this workshop. For a full list of upcoming events see buildabusinessgm.org
Build A Business is a Greater Manchester-wide project to provide free information and support to local entrepreneurs. We offer 1-1 information sessions, workshops and networking events. Check out buildabusinessgm.org, or get in touch with the local team at buildabusiness@oldham.gov.uk
Organised by
Email: libraries@oldham.gov.uk
Find your local library: https://hla.oldham.gov.uk/libraries/local-libraries/