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Staffordshire County Council

1 Staffordshire Place

Stafford

ST16 2LP

United Kingdom

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Description

Knowing your Customer

Knowing and understanding your customer is key to successful selling. You need to understand not only who your customers are but how they think and critically, how they buy. Most marketing and sales plans fail because they don’t focus on anyone and try to attract everyone. As a result, companies are selling products in the wrong way, to the wrong customers.

Knowing your customers through customer profiling is the secret of successful selling with benefits including;

  • Better communication with existing and potential customers

  • Greater opportunities for increased sales with the help of customer feedback

  • Improved targeted marketing campaigns

  • More sales!

What you will learn:

  • Create your customer profile/profiles

  • Position your offer to appeal to your customer profiles

  • Spread the word

  • Follow up

  • Ask for testimonial

  • Repeat

Agenda

09.00 - 09.30 - Arrival and registration

09.30 - 15.30 - Masterclass


Please note - lunch is provided on the Mastercass, if you have any dietary requirements please email this at your earliest convenience totourism@winningmoves.com.

Event Terms:

Support under the Destination Staffordshire Support for Tourism Businesses programme is only available to Staffordshire based tourism SME’s and therefore Destination Staffordshire have the right to cancel events at anytime if we do not receive sufficient quantities of Staffordshire businesses attending.

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Date and Time

Location

Staffordshire County Council

1 Staffordshire Place

Stafford

ST16 2LP

United Kingdom

View Map

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