Who it’s aimed at: SME’s who want market themselves, business owners who want to shout about what they do, junior comms/marketing or PR people who want to upskill

Have you ever wondered why your competitors get positive press coverage and you don’t?

Good press can raise your profile, help build your reputation and generate new leads, bad press can do the exact opposite, so planning is absolutely vital.

If you want to shout about your success in the media but don’t know how, or you’d like to know what to do if things go wrong – our webinar will help.

We’ll teach you:

· How the media operates - to help you spot opportunities

· What make a news story – to help you learn how to shout about what you do

· The difference between proactive and reactive – so you can plan for any good or bad news

· Why it’s so important to plan your key messages – so you know what you should be saying

· Why social media is so important to a journalist and how you can use it to your advantage

· We’ll even throw in some interview tips so you can avoid dropping a clanger on air, on-line or in print!

Our course will help you shout about what you do, learn the tricks of the trade to help raise your profile and build credibility with potential new clients.