European and long haul visitors to our region will book elements of their holiday through travel intermediaries such as tour operators, online travel agents, and travel advisors*. Are you capturing this opportunity to attract visitors to your business?
This webinar will explore current market trends and highlight key areas where demand for Aberdeen and Aberdeenshire remains strong. You’ll gain practical insights on how to connect with the right travel trade partners and identify the markets and buyers that align with your business goals.
This session is suitable for local tourism businesses who are interested in growing their business via travel intermediaries and for those who are already working with the travel trade and would like an update.
Join us for this 1-hour webinar as we cover:
- Market insights & trends, focusing on the markets that remain strong for Aberdeen and Aberdeenshire
- Identifying the right markets and buyers for your business
- What the travel trade need from you
*Source: Scotland Visitor Survey, VisitScotland, 2023. 67% of long haul visitors booked accommodation with a travel intermediary and 45% of long haul visitors booked activities and experiences in advance with a travel intermediary.
Date: Monday 29 September
Time: 2pm – 3pm
Location: Zoom
Inclusion
This webinar will take place in a presentation format. There will be potential for break out discussions, on screen polls and a Q&A session at the end. More information on the structure of the webinar will be shared with registrants prior to the event. Presentation slides can be shared in advance in an accessible format upon request. The option to turn on live captioning is available along with the option to download a screen reader app. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.
