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Ladders - Enterprise Support Workshop 1 - Expanding Your Business Vision
Wed 5 April 2017, 10:00 – 16:00 BST
Generating & Expanding Your Business Vision - Market Research & Developing Your Business Plan
This first session introduces the series of workshops planned within the Enterprise Support package, designed to take a business idea and help explore and understand entrepreneurial creativity from initial concept to the end product, with all the elements from finance to marketing in between! The entrepreneurial journey isn’t to be stifled but with guidance and a plan it can be a road less rocky! The Enterprise Support series of workshops are pitched at those interested in pursuing a career within the creative and digital industries and will make reference throughout to finding work perhaps within a software development role, becoming a musician or even a graphic animator. You may already have your idea, you may have several or you could be interested in finding out more about how to start a business and create new collaborations.
Introduction & Overview of Enterprise Support
- Workshops outlined
- Overview of Guest Speakers
10.30am - 12pm
- Building confidence in an idea, assertiveness & addressing the fear of failure.
Career coach Lysa Morrison has been delivering personal and professional coaching for over 10 years & can help ‘live the life you have always imagined’. Taking the plunge into self employment or expanding a vision can raise lots of initial concerns but Lysa will help address such issues to help conquer perhaps the fear of failure or a lack of confidence in an idea and give you the tools to answer with conviction “I am an Entrepreneur”.
1pm - 4pm
Have you done your Market Research? One of the most important aspects to consider when starting a business and this means planned research with the collection of relevant data as evidence, not simply asking your friends and family to agree their support!
This session will highlight the different methods of research and data collection you can use and the importance within the overall business plan to help identify YOUR potential customers analyse competitors within the marketplace and help establish achievable targets for product development, business growth and effective marketing strategies. A practical session led by Enterprise Mentor Lee Casey with guidance towards starting your own Business Plan and the relevant templates to use.
Identifying your Target Market
- Why Market Research is important?
- Types of Market Research including SWOT Analysis
Forming the Basis of a Business Plan
- The Business Plan Basics & Template