You have your business idea and now you need a visual identity to create a point of recognition for your target consumer, a logo people can recognise, relate too and ultimately recommend! A good logo goes beyond being simply memorable as it represents the brand you are about to create, using across the media platforms to help with advertising and adopting on your business stationary too! Within the creative and digital industries a great logo is key and it is worth considering seeking specialist help to make sure you get this element right, building in an initial investment into logo design into your business plan isn’t as costly as you might think!
Mark Pattinson is a Graphic Designer of over 10 years and will be joining the session for a very practical tutorial in the design process and production of a good logo. Mark has worked with some of the biggest global brands including British Airways, Hugo Boss, Levis, Virgin Atlantic, Pantene and Nestle and has been a TICE mentor since 2008 within the TICE Graphics programme. Have your ideas and questions ready for a brilliant fun and informative couple of hours!
This session will include:
- The Importance of Branding
- The Branding Basics - creating an identity & recognition
- The design process and creating a logo.
- Seeking external support/outsourcing the design