Actions and Detail Panel
Ladders: Workshop nine - Selling to the right customers, when to say “No”!...
Tue 10 January 2017, 16:30 – 18:30 GMT
When pitching your business idea or product, whether it is to an investor or to a potential customer the aim is to get them to believe in it, in its success and your future business success. They want to know you believe in your product, understand your passion for the idea and are committed to finalising the agreement or sale. This isn’t about being over confident, but having enough confidence to ensure they invest, or purchase! It can also be shying away from the art of selling perhaps discounting on price straight away without entering into negotiations.
Having the ‘perfect’ pitch can take a lot of practise, to get it concise and so you are clear as to what your business is offering. A pitch isn’t just the verbal speech, but body language and creating a positive overall impression. Lysa Morrison, professional and personal career coach will be joining the session to give guidance and clarity on how to have confidence in your idea without over selling it and how to present yourself to the best of your ability. Lysa can help give tips to help you as an in-dividual identify patterns in thoughts, feelings and behaviour that may be hindering your self-progression and motivating you to get the results you deserve.
We will also be recapping on the importance of maintaining your market research and identifying who is the right and wrong kind of customers, the right ones can grow your business significantly but the wrong ones can perhaps cause quality to suffer or you personally can’t be everything to all people. We will be asking ‘Is it ok to say No?’ and what are the risks you might face.
From this workshop you will take away:
- How to Pitch your product or service
- Have confidence in your idea
- Identifying the Right & the Wrong kind of Customer
- Assessing the risk of saying No!