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Lancashire Forum Creative Think Tank: “Me, My Brand and I”

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Creative Innovation Zone (ME414)

UCLan Media Factory

Kirkham Street

Preston

PR1 2XQ

United Kingdom

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Your brand isn’t just a logo. It’s what people think about you, or your values. It is the convergence of everything in your organisation. Identity. People. Products. Processes. It is everything, and how everything fits together at the same time.

For our latest Think Tank Lancashire Forum Creative present a brand diagnostic workshop/Think Tank, designed to help you better understand your brand’s values, position and narrative.

We are delighted to welcome Tom Stables and Nathaniel Cassidy from 3manfactory, a brand-focused marketing agency. Established in 2011, it is a boutique sized agency with offices in Preston and London and clients across the UK. 3manfactory develop strategies, create web, print, digital and film, and deliver through-the-line marketing campaigns for SMEs, corporates, and public sector organisations.

Their approach is based on a belief that successful brands connect with people on an emotional level and appeal to the rational mind. Most organisations never achieve this. 3manfactory exists to correct this with a unique approach that balances logic and creativity with a strategic process that utilises both big, bold ideas and the collective impact of nudge psychology, seeing both the whole and the macro as required. They apply consumer psychology and cognitive bias theories to maximise the impact of their work.

This, they call Brand Engineering.

Nathaniel Cassidy CMPRCA Nathaniel Cassidy

With 15+ years marcomms experience, Nathaniel primarily leads on the strategy elements of 3manfactory activity, while still getting involved with campaign creative and deployment. Nathaniel is the Chair of the PRCA in the North and has been an active member on the UK PR and Communications Council since 2015, with most recent work published in the 2nd edition of FuturePRoof - recommended reading on PR and marketing degree courses.

Tom Stables MA BSc (Hons) Tom Stables

As Creative Director of 3manfactory, Tom leads on digital content creation, and is responsible for aspects of training and education, working with organisations around the UK and recently, helped create the Standard for the Digital and Technology Solution Specialist Degree Apprenticeship programme. Tom is the Chair of Digital Lancashire, a membership organisation that is the voice of digital business in the County, lobbying on its behalf.

The agenda

9am Arrival and refreshments

9.30am Introduction by Laurie Smith, Programme Director Lancashire Forum Creative

9.40am Workshop with Tom and Nathaniel from 3manfactory

12 noon Networking lunch

1pm Close

This event is expected to be over-subscribed so please book your place(s) early to avoid disappointment.

Best wishes,

The Lancashire Forum Creative Team, UCLan

LancashireForum@uclan.ac.uk

01772 892858

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Date and Time

Location

Creative Innovation Zone (ME414)

UCLan Media Factory

Kirkham Street

Preston

PR1 2XQ

United Kingdom

View Map

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