Landscape of Stories: A Storytelling Certification

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In the Social Age, storytelling is key. Social Leaders are great storytellers, and story listeners: they understand that ‘stories’ flow through organisations, in many different forms. Great storytellers understand how stories ‘work’. The ability to ‘craft great stories’, will reinforce their Social Authority.

The focus of this Storytelling Certification is not simply how we tell safe stories, into known spaces, but rather how we engage in complex spaces of difference and dissent. How we can use stories to build social movements, to drive change.

During the 12 week journey, you will explore the foundations, and build practical capability, in a diverse range of Storytelling skills and behaviours.

The Certification journey is practical and applied: we take ideas, learn techniques, and run experiments, to build out individual capability, and do so within the arms of a coaching community.

The 12-week certification runs across three elements

  1. We explore the IDEAS behind storytelling

  2. We build capability in specific TECHNIQUES

  3. Participants run their own themed EXPERIMENTS to gain practical experience in storytelling.


The duration of the facilitated online programme is 12 consecutive weeks plus an introductory Briefing Session and Graduation.

It is expected that you will need to commit around 2 to 3 hours per week plus approximately 5 hours for your final report. This includes

  • Participating in 1 or 2 webinars each week to explore Ideas

  • Completing weekly activities in the first 6 weeks to practice Techniques

  • Attending a one-to-one with your facilitator

  • Designing and conducting your Experiment in the second 6 weeks

Most of the activities are asynchronous, meaning you can complete them when convenient for you. However, the webinars are scheduled, and you will need to be available to participate in these; we endeavour to cater to different time zones and working schedules.

Who should attend?

This course is for Leaders wishing to understand how stories work, craft compelling stories that fly, and build social movements behind their ideas. We explore amplification, and the power structures behind stories, then experiment with it.

Download the full course brochure

Read our distance learning terms & conditions

If you have any questions please don't hesitate to contact us at:

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Eventbrite's fee is nonrefundable.

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