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Language & Cultural Consultation: deepen your understanding & win business

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Cross-cultural communication has been widely shown to play a vital role in export success or failure. Millions of pounds are lost each year in export business due to poor preparation and lack of local understanding. During this phone consultation, Ameeta will provide you with important advice on the cultural differences of the market you are targeting and help you maximise your chances of securing new business.

About your Adviser

Ameeta Virk is an International Trade Adviser and Language and Culture Specialist at UK Trade and Investment. Originally from California, she has worked in a range of sectors, beginning with founding an interior design retail store in San Francisco, English Language teaching in Spain, China, UK and USA, and pharmaceutical sales with Takeda Pharmaceuticals and Johnson & Johnson. In 2011 upon moving to the UK, she co-founded a start-up flash sales company focusing on the eco/organic childrenswear market. After selling the company in 2013 she became the exclusive UK agent for a portfolio of designer European childrenswear brands seeking to enter the UK marketplace. At UKTI, Ameeta advises South West companies on export strategy and cultural awareness.


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