There are two sessions from Think Beyond to register for and they can either be taken together or as a ‘taster’.

AM event: An introduction to generating leads and the channels that matter to you

• Registration at 10:00am and introductions

• Event starts at 10:30am

• Wrapping up at 12:00pm

• Event closes at 12.30pm

PM event: A deeper look at lead generation and change programmes to give lasting benefit

• Registration at 13:00pm and introductions

• Event starts at 13:30pm

• Wrapping up at 15:00pm

• Event closes at 15:30pm

Lead generation helps to keep the wheels turning for B2B marketers. Without it, sales teams may have to contend with endless cold-calling and low conversion rates. But what are the best channels to use to support your lead gen? What kinds of lead generation activity can you use both on and offline?

Lead generation supports a healthy sales funnel with inquiries coming into sales to convert into revenue. As buying cycles extend and the number of decision makers continues to grow, many lead generation efforts fail to get off the ground or run out of steam. There is nothing worse than investing 6 months of effort into one of a few critical leads you need to convert then losing out to the well-oiled machine of a competitor. We show you some lead generation programmes and take you on a change journey to realise long-term benefits in terms of time to value, conversion and wallet share.

The AM event will explore the basics of lead generation and the most effective channels in B2B.

The PM event will deep-dive into effective lead generation and how to change your approach for a long-lasting increase in sales.

This event is for non-marketing businesses only. In the event of a marketing or advertising agency, freelancer or consultant registration, tickets will be automatically refunded (less the Eventbrite fee).