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LATE Lunches Talks/Workshops: Dr. Hélène Favreau

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Babbity Bowster

16-18 Blackfriars St.

Glasgow

G1 1PE

United Kingdom

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LATE Lunches Talks/Workshops (2017/2018)

Speaker: Dr. Hélène Favreau (Université Catholique de l’Ouest, Angers)

Title: Linguistic innovations in advertising. The example of contemporary French

Date: Wednesday – Feb 28

Time and Place: 4pm – Babbity Bowster (16-18 Blackfriars St. Glasgow G1 1PE)


BIO:

Dr. Hélène Favreau is a lecturer at the Faculty of Humanities (Université Catholique de l’Ouest, Angers). She teaches General Linguistics, Language Policies, French for Translators, French phonology, Stylistics, among other topics.

After her PhD in French Sociolinguistics which mainly dealt with speakers’ attitudes towards norms and varieties of French, her present research also includes lexical creation, both from the morphological and semantic perspectives, and has led to the publication of articles in several scientific journals.

Linguistic innovations in advertising. The example of contemporary French

This talk aims at examining, through the analysis of several examples (puns, morphological transgression, etc.), how French language in advertising successfully takes advantage of its many systemic potentialities even though it sometimes goes beyond its standard working rules.

Dr. Hélène Favreau will also examine the social dimension of such so-called innovations as they both reflect the natural evolution of French and instigate new linguistic trends.

Keywords: lexical innovation / linguistic norms / advertising / linguistic transgression

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Babbity Bowster

16-18 Blackfriars St.

Glasgow

G1 1PE

United Kingdom

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