On 23 June at 2 pm (UK time), Dr. Johnny Ryan of PageFair will share in-depth adblocking insights from PageFair's latest adblocking report in a special FIPP webinar.

Please note the webinar will be limited to 100 people, so registrations will be closed as soon as 100 participants are reached.

Early this month PageFair released a major new report of adblocking use. It's findings made headlines around the globe, and shows that not only is mobile adblocking significant in certain areas, but that in-app blocking is also now a challenge.

This webinar is a unique opportunity to gain an overview that delves beyond the headlines.

Quick facts:

At least 419 million people (22% of the world’s 1.9bn smartphone users) are blocking ads on the mobile web
Both mobile web and in-app ads can now be blocked.
As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.
As of March 2016 in Europe and North America there were 14 million monthly active users of mobile adblocking browsers.
A further 4.9 million content blocking and in-app adblocking apps were downloaded from the app stores in Europe and North America since September 2014.

See the report: https://pagefair.com/blog/2016/mobile-adblocking-report/

About Dr. Johnny Ryan: http://www.pagefair.com/drjohnnyryan

Dr Johnnny Ryan

PageFair

Head of Ecosystem

Dr Johnnny Ryan

Registrations are closed

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