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Latest Trends in Digital Marketing and What it Means for Brands

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Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Description


This two-hour masterclass is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.


Latest Trends in Digital Marketing and What it Means for Brands - CPD Accredited Masterclass

Time: 6:30pm - 8:30pm
Date:
Monday 11th September 2017


Overview

In this thought provoking and hands-on session, Daniel Rowles will talk you through the latest trend in digital marketing and what they mean for brands. Exploring tools and websites, the session will be focused actions that will impact your business straight away. All attendees will also be provided with a copy of the Digital Marketing Toolkit, a guide to the best free digital marketing tools available. CPD certificates will be provided for all participants.

What will you learn

• Digital marketing in perspective
• Understanding the online user journey
• 5 key trends in digital
• What this means for brands
• The future of digital


Introducing Daniel Rowles

Daniel has been working in Digital Marketing for the past 19 years with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management.
Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.


He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, 2016; Digital Branding 2014, 2016; Building Digital Culture 2016).


Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.


His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

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Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

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