Story: the most powerful business tool (n)ever invented

As a scientist or engineer, you are brilliant at inventing things. You are innovative. Push the boundaries. Make breakthrough discoveries. Develop products and services that transform lives. But, do people know?

Whether you’re building your brand in the marketplace, motivating employees to buy in to your strategy or convincing investors that you’re a good bet, attracting and keeping audiences is a vital business challenge.

Story is the answer.

In this series of talks, we’ll explore the art and science of story, and investigate how our favourite TV dramas can teach us a thing or two about engaging people and standing out from the crowd.

We will also look at the role of 'story telling' in social media and how businesses can take advantage of new technologies to tell their stories.

Our speakers:

Anthony Madigan, MD of Write the Talk.

An engineering graduate and survivor of a corporate career, Anthony now leads a team that uses story to help organisations communicate ideas that are often complex and difficult. In his spare time, he’s a closet writer – a closet he intends to emerge from one day.

Paul Ince, MD and founder of LikeMind Media

Paul Ince is a digital marketing and CRM strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Alex Lees, MD and founder of Tale Production

Alex Lees is the founder of Tale Production, a video production company that has experience within Product Design Engineering and User Experience to provide a service for technology and innovation companies, within the healthcare, software and the sport technology industries. The company focuses on understanding clients on a technical level to produce content that is unique and creative.

Time for networking

There will be plenty of time for networking over a cuppa.

This event is free of charge to LATi community

We kindly ask guests to make a donation of £25 to attend this event

Learn more > Visit www.lati.org.uk