Skip Main Navigation
Page Content

Save This Event

Event Saved

Launch a food and drink business with Philip Banfield

Guardian Masterclasses

Wednesday, January 30, 2019 from 6:30 PM to 9:30 PM (GMT)

Launch a food and drink business with Philip Banfield

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Launching a food and drink business with Philip Banfield   more info Jan 30, 2019 £99.00 £5.11
* Prices include VAT

Share Launch a food and drink business with Philip Banfield

Event Details

Learn the strategic essentials of breaking into the food and drink market from business development consultant Philip Banfield, who has worked with the likes of CafePod, Rebel Kitchen and Plenish.

Maybe you’ve developed a delicious food product and want to get it onto the shelves. Or perhaps you’ve noticed a gap in the food market and have an excellent idea for filling it, but need guidance for developing a solid business plan. Whether you’re looking to quit the 9-to-5 to follow your food and drink passions, or want to develop a better strategy that places your brand a head above the rest, you’ll want to read on…

In this highly practical course, you will learn the skills to workshop your product or develop your idea, no matter how advanced it is. You will also come away with an understanding of the common hurdles new food and drink businesses come across, and the confidence to overcome them yourself.

Led by renowned business development consultant Philip Banfield, this is an unmissable opportunity for entrepreneurs-in-the-making to gain valuable advice and feedback. In one inspirational evening, he will take you through the ins and outs of food and drink startups. He will also guide you through the process of escaping the rat race to pursue your dreams of developing your idea and seeing your very own product on the shelves.

Course content

  • Your big idea: what is your product?

  • The basics of branding: what makes your product special?

  • Finance: is your product commercially viable?

  • Getting ready for market: a step-by-step guide

  • Manufacturing: from processing to packaging – how do you outsource?

  • Costs: what to expect, and how to budget for the unexpected

  • Design: what works, and how to commission it

  • Communication and customer strategy: getting your message right

  • Understanding the market: what is a brand, why is it important and what can go wrong?

  • Organisational behaviour: how to make the most of what you’ve got

  • Q&A


Tutor profile

Philip Banfield is the founder and managing director of VentureField, a consultancy that specialises in helping startups and established businesses step change their commercial performance. A former executive for companies including M&S and Associated British Foods, over the past decade Philip has successfully advised the founders, management teams and investors of many food, drink, health and beauty and retail businesses, including CafePod, Rebel Kitchen and Plenish.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Have questions about Launch a food and drink business with Philip Banfield? Contact Guardian Masterclasses

Save This Event

Event Saved

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, January 30, 2019 from 6:30 PM to 9:30 PM (GMT)

  Add to my calendar


Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.