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LAUNCH: Meet the Games Press

Tuesday, 9 April 2013 from 10:00 to 17:30

LAUNCH: Meet the Games Press

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Ticket Type Sales End Price Fee Quantity
Meet the Games Press early bird Ended £45.00 £4.10
Meet the Games Press standard Ended £95.00 £8.00

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Event Details

LAUNCH: Meet The Games Press!
One of the best ways to generate interest in your latest product is to get media coverage about your game or games business.  If utilised correctly, unbiased media coverage by respected media in the online and physical press can have a huge impact on your business.

So how do you get journalists to write your story?  What makes them tick?  How has the media world changed? Should you be focusing on industry or consumer games press? How important is twitter, LinkedIn and other forums?

This year, to answer these questions, we have assembled two panels of game-media giants from industry and consumer press, including; Talal Musa, Daily Mail;  Keith Stuart, The Guardian; Will Freeman, Develop magazine, Alex Wiltshire, Edge Magazine as well as communication experts from studios such as Codemasters and Blitz to name a few.

Keynote presentations from industry experts will inform you how journalists view the world; the importance of relationship building and PR strategy.

Find out what makes them buzz, what they want to write about, and what annoys them!  The journalists will also be on hand to provide one-to-one sessions at the end of the day. 

This year's LAUNCH: Meet the Games Press event is sponsored by Creative England, who will be on hand thoughout the day to discuss how its work in the industry can help, including access to funding.

Creative England is a national agency that invests in and supports creative ideas, talent and businesses in film, TV, games and digital media. The organisation aims to grow the brightest, the best, and those with the most promise so that individuals and businesses can achieve their full creative and commercial potential. Creative England helps identify future opportunities to grow the economy and generate jobs.

This event is also supported by:

  and 

AGENDA:

TIME

DETAILS                                                                                                               

10.00

 

Arrival and registration

10:30

Welcome and introduction by Creative England

 

 

Morning Chair –Dr Jo Twist, CEO of UKIE

10:45

Presentation 1 

-Will Freeman, Editor of Develop Magazine and Reviews Writer for The Observer  –
“Tailoring your message for consumer press”

11.05

Q&A 

11:15

PR and Studio Panel – What the press look for, how to get into the press, what is newsworthy 

-Rich Eddy, Head of Communications, Codemasters

-Natalie Griffith, PR Account Director, Lincoln Beasley

-Chris Theophilus-Bevis, Senior Marketing & PR Coordinator, Blitz Games Studios

-Mike Bithell, Creator of Thomas Was Alone

11:35

Presentation 2 

-Rich Eddy, Head of Communications Codemasters  – “Managing Your Reputation”

 

11.55

Q&A 

12.00- 12:45

LUNCH

 

Afternoon Chair – Natalie Griffith, PR Account Director, Lincoln Beasley

12:45

Press and Media Panel – Industry vs. Consumer Press 

-Keith Andrew, PocketGamer
-Ed Wilson, Daily Mail
-Matt Kamen, wired.co.uk  
-Keith Stuart, The Guardian

13:05

Presentation 3 

-Alex Wiltshire, Editor, Edge magazine – “What the press want”

 

13:25

Q&A

13:30

Summary

13:50

1-2-1 sessions

-Will Freeman, Editor of Develop Magazine & Reviews Writer for The Observer
-Keith Stuart, Games Correspondent for The Guardian
-Alex Wiltshire, Editor, Edge Magazine
-Keith Andrew, Editor, PocketGamer.biz
-Talal Musa, Games Journalist, Daily Mail
-Ed Wilson, Games Writer, Daily Mail
-Matt Kamen, Journalist, wired.co.uk
-Natalie Griffith, PR Account Director, Lincoln Beasley
-Rich Eddy, Head of Communications, Codemasters
-Chris Theophilus-Bevis, Senior Marketing & PR Coordinator, Blitz Games Studios
-Joseph Barron, Freelance Journalist (Game Spot, PocketGamer et al)

15:00-18:00

Networking & drinks at Jekyll & Hyde 

 

 

 

Click here to see photos and a video from last year's event

For more information and speaking opportunites please contact the organiser



Do you have questions about LAUNCH: Meet the Games Press ? Contact the organiser
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When & Where

Birmingham Science Park Aston
Holt Street, Faraday Wharf
B7 4BB Birmingham
United Kingdom

Tuesday, 9 April 2013 from 10:00 to 17:30


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