San Francisco, California
London, United Kingdom
You are cordially invited to the LAUNCH EVENT FOR THE SMOKEFREE FORMULA. The time has come for a book that tells the truth about how best to stop smoking - no magic cures - just the truth from an expert - told in a very personal and informal style.
The book lists 29 ingredients and gives a star rating showing the strength of scientific evidence behind each one. It covers NHS stop smoking services, mental exercises, electronic cigarettes, licensed nicotine replacement products, stopping abruptly versus gradually, breathing exercises, glucose tablets and much more. And it tells smokers how to get the best out of each ingredient.
I hope this book will change the face of smoking cessation forever - from now on, smokers will always have up to date evidence on what can give them the best chance of success.
The event will kick off with me talking about the book and answering questions.
I will demonstrate the website (www.smokefreeformula.com) that goes with it. This website will keep the content up to date and provide real time information on popularity and effectiveness of ach ingredient.
There will then be a few words from some leading figures and then we retire for refreshments and mingling ... and co-author Jamie West (of Jamie West and the Banished Poets) will perform a song I have commissioned - perhaps the first ever stop smoking anthem. And of course there will be copies of the book available.
Places are limited and it will be first come first served so I advise you to book up early.
When & Where
Robert West, Professor of Health Psychology
I am Professor of Health Psychology and Director of the UCL Tobacco and Alcohol Research group. I am Editor-in-Chief of the academic journal, Addiction and Co-Director of the National Centre for Smoking Cessation and Training. I am also a trustee of the stop-smoking charity, QUIT. I have written more than 500 science articles and several books, including a book aimed at bringing the science of stopping to smokers, called 'The SmokeFree Formula'